A series about people that have influenced my creative path
Joseph Müller-Brockmann, poster for Zurich Town Hall, 1955
“…the leading practitioner and theorist of Swiss Style, which sought a universal graphic expression through a grid-based design purged of extraneous illustration and subjective feeling.” Eye Magazine
I’ve always admired Joseph Müller-Brockmann’s (1914-1996) minimalist design. When it comes to graphics I think that a pared-down direction often works best. I wish I could apply the same approach to the rest of my life.