Spark: twenty one

A series about people that have influenced my creative path

Fletcher
Lettering by Alan Fletcher (quote by Francis Picabia)
© Raffaella Fletcher and Fletcher Studios 2013

It’s funny how sometimes you feel like you know someone, even though you’ve never met them. Alan Fletcher (1931-2006) ‘the father figure of British graphic design*’ fell into this category for me. My old boss, Lynda Brockbank, worked with him at Pentagram and shares a similar rigorous approach to graphic design. His work is witty and timeless and I was reminded of it just the other day when I visited the V&A… he designed the symbol. I can’t think of the number of times I’ve leafed through his book The Art of Looking Sideways seeking inspiration.

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