I’ve been trying to finish my logo for months, but at last here it is. As a graphic designer I think I’m probably my most difficult client and I’ve been tinkering with it for ages. I wanted something that is simple, but expresses the organic nature of what I do.



Now I’ve just got to get business cards done for Potfest in the Pens
and photography…
price lists…
more throwing…


Spark: twenty one

A series about people that have influenced my creative path

Lettering by Alan Fletcher (quote by Francis Picabia)
© Raffaella Fletcher and Fletcher Studios 2013

It’s funny how sometimes you feel like you know someone, even though you’ve never met them. Alan Fletcher (1931-2006) ‘the father figure of British graphic design*’ fell into this category for me. My old boss, Lynda Brockbank, worked with him at Pentagram and shares a similar rigorous approach to graphic design. His work is witty and timeless and I was reminded of it just the other day when I visited the V&A… he designed the symbol. I can’t think of the number of times I’ve leafed through his book The Art of Looking Sideways seeking inspiration.

Magpie {25}

Porcelain small cup by Ali Tomlin

I was lucky to meet a number of interesting people at Handmade in Britain the other weekend. One person who particularly resonated with me was Ali Tomlin… She is a fellow ex-graphic designer with a similar length of time in that discipline. Her pieces are all made from porcelain, sanded to a soft, smooth finish and often glazed only on the inside. They are decorated with deceptively simple colour and line and you cannot help but pick them up.

Spark: twenty

A series about people that have influenced my creative path

Joseph Müller-Brockmann, poster for Zurich Town Hall, 1955

“…the leading practitioner and theorist of Swiss Style, which sought a universal graphic expression through a grid-based design purged of extraneous illustration and subjective feeling.” Eye Magazine

I’ve always admired Joseph Müller-Brockmann’s (1914-1996) minimalist design. When it comes to graphics I think that a pared-down direction often works best. I wish I could apply the same approach to the rest of my life.

Spark: sixteen

A series about people that have influenced my creative path

8b29516vDorothea Lange; Migrant Mother, Nipomo, California, 1936

A small part of my BA in Graphic Design at Central Saint Martins was spent doing ‘complimentary studies’. Running in parallel with our design work we researched and discussed Art and Design history. One of my tutors gave lectures on photojournalism and through him I became fascinated by the power of photography… how so much could be conveyed in a single frame. One of the first images he showed us was this acclaimed portrait of a destitute mother (Florence Owens Thompson) from the Californian Dust Bowl, by Dorothea Lange (1895-1965). It has stuck with me ever since. In fact, looking at again over the last few weeks, I feel it resonates with me even more, because now I have children.

Spark: twelve

A series about people that have influenced my creative path

Saul Bass, poster for The Man with the Golden Arm, 1955

One of my favorite films is North by Northwest with, in my mind, the perfect combination of Alfred Hitchcock and Cary Grant. Even before I knew what graphic design was, I was in awe of the revolutionary title sequence, which was made in a time before computer aided design. I discovered more about its creator, Saul Bass (1920-1996) when I was at art college, and became a lifelong admirer of his work.

Spark: nine

A series about people that have influenced my creative path

Lynda Brockbank, Mend, porcelain and plaster

When I went to my interview with Lynda Brockbank at Crescent Lodge Design in 1998 it was pouring with rain. Running the short distance from my car to the studio I got literally soaked. As I exited the lift Rodger (Lynda’s husband) kindly greeted me with a towel. So started a 12-year love affair with CLD. I only left my job as designer director when a combination of children and distance made it no longer possible to work there.

Lynda has a formidable pedigree… She is alumna of London College of Printing 1966, Chelsea College of Art and Design 2001, and Central Saint Martins College of Art and Design 2005. She has worked at the BBC, Pentagram and Saint Martin’s School of Art. She founded CLD in 1986. We share a desire to make the extraordinary from the ordinary; and as a result, a strange love of turning dull text and data into beautiful typography and diagrams. Lynda also actively encouraged pursuing other interests in parallel to our graphic design work. She has a degree in Fine Art and an MA in philosophy, and it was while I was there that I restarted doing pottery with evening classes at Hackney Community College.