Spark: twenty one

A series about people that have influenced my creative path

Lettering by Alan Fletcher (quote by Francis Picabia)
© Raffaella Fletcher and Fletcher Studios 2013

It’s funny how sometimes you feel like you know someone, even though you’ve never met them. Alan Fletcher (1931-2006) ‘the father figure of British graphic design*’ fell into this category for me. My old boss, Lynda Brockbank, worked with him at Pentagram and shares a similar rigorous approach to graphic design. His work is witty and timeless and I was reminded of it just the other day when I visited the V&A… he designed the symbol. I can’t think of the number of times I’ve leafed through his book The Art of Looking Sideways seeking inspiration.


Spark: nine

A series about people that have influenced my creative path

Lynda Brockbank, Mend, porcelain and plaster

When I went to my interview with Lynda Brockbank at Crescent Lodge Design in 1998 it was pouring with rain. Running the short distance from my car to the studio I got literally soaked. As I exited the lift Rodger (Lynda’s husband) kindly greeted me with a towel. So started a 12-year love affair with CLD. I only left my job as designer director when a combination of children and distance made it no longer possible to work there.

Lynda has a formidable pedigree… She is alumna of London College of Printing 1966, Chelsea College of Art and Design 2001, and Central Saint Martins College of Art and Design 2005. She has worked at the BBC, Pentagram and Saint Martin’s School of Art. She founded CLD in 1986. We share a desire to make the extraordinary from the ordinary; and as a result, a strange love of turning dull text and data into beautiful typography and diagrams. Lynda also actively encouraged pursuing other interests in parallel to our graphic design work. She has a degree in Fine Art and an MA in philosophy, and it was while I was there that I restarted doing pottery with evening classes at Hackney Community College.